Collection: Innocence

Innocence: Timeless Elegance in Women's Fashion

Founded in 1994 as a family-run business, Innocence has built a strong reputation in São Paulo’s Bom Retiro district, becoming a trusted name in the wholesale women's fashion market across Brazil. The brand is celebrated for its classic, elegant style while staying in tune with the latest international trends.

Innocence creates high-quality, stylish pieces designed to enhance feminine beauty and boost the confidence and self-esteem of the modern woman. Their mission is to craft collections that embody effortless elegance and reflect the strength of today’s independent woman. Innocence proves that clothing is more than just adornment; it’s an extension of a woman’s unique personality.

With a vision to be a leader in the wholesale women's fashion industry, Innocence is committed to supporting retailers and offering original, high-quality, and contemporary designs at accessible prices, contributing to the growth of the national fashion market.

The brand values cultural diversity and fosters a respectful, proactive work environment where new ideas are welcomed. Innocence is dedicated to maintaining strong, lasting relationships with clients, suppliers, and collaborators through quick, intelligent, and effective actions.